Social Media Measurement Framework
Social Marketing Analytics: A New Framework for Measuring Results in Social Media
I'll have a look through. I like this kind of stuff although please forgive my cynicism. There is a real land-grab for social media metrics, methodologies and expert frameworks at the moment to move the discussion out of the 14-year old kids on Bebo space. It's a good thing and I too am a bit of a theory geek. However, the more time I spend in real organisations and working on real issues I see more limitations of a purely objective approach and the concept that media can be 'measured' comprehensively is still not one I'm entirely sold on. Appreciate this work being out in creative commons. Some light weekend reading for me!
Links:
Critique by Dennis Howlett on ZDNet
