Everything Is Marketing

Everythingmarketing

"Every word on your website is marketing. Every time someone uses your product, it’s marketing. Marketing isn’t a department. Accounting is a department."

Jason Fried and Daven Hansson, founders of software firm 37signals.com,

 

 http://37signals.com/rework/ Recommended.

 

Thanks David MacGregor for 'lending' me the hard copy book :)

 

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